"How'd You Do It?"

Business Coaching for Folks Just Getting Started

Let's Start Your Coaching Journey


Be Authentically You. 


The world can't handle another me (shady character or not).


Are you coaching-curious? You know, interested in seeing if health or life or leadership coaching is a next step for you?

Have you heard about friends and colleagues building businesses from scratch and want to know where to start?

Do you want the "skinny" on what to do?


Where do you start in coaching?



You get coached!

My friend, coaching is wonderful. It is a place unlike the medicine that I have practiced for over 20 years.

I coach because I am coached.

Read that again:

I was coached FIRST.

While I am asked all the time about what I recommend, and what steps to take..

You're not going on my path.

You're creating your own.

And if you want to truly know what your next steps will be, get coaching.

Because my steps, my tips, my mistakes mean nothing on your journey.

It's why you get a business coach, not a mentor.

The coach helps you define your goals and then create the results that you want.

I am your coach.

"Oh, no, I don't need coaching.


I just want to find out what you did."


Here you go:

I got a coach.

I got one coach and found out it's NOT what I wanted to do.

I got my second coach and my heart sang. I had found my home.

The first experience was just as valuable as the second...

And now I've created a badass life and business that I love.


So can you.

It's so easy to start:


Start Here


As a new client told me,

“You appear to be the one who figured out how to live the dream.”

At first I was shocked to hear that. It seemed too big of a statement.

It is completely true.

Yes. I have done it. Because I stopped dreaming about it and made it happen. All I needed was a coach to help me find what was true to me, what fuels me (apparently, it's FUN!), and what I really wanted for my career, my family and myself. I figured it out and yes, I think I have it all.


And you can too.


I Want In


Coaching isn't just for folks who need help. Or have a problem.

It's for all of us, especially when you're looking for a change.

The problem is that you won't get there by following someone else's path.

((Ahem, how you got here right now: following the outlined path to your current job... doctors, I see you.))


You are considering coaching as a possible career choice.

You want to create the life of your dreams.

Make it your reality.

You don't want to live my reality.

Make it your own.

It's time.

One call gets it started.

Invest in your dreams, your desires, your future.  

Do only what aligns with your values and priorities (and you have to know what those are first),

and live a life that fuels you every day, so you don’t need a break from your life.

Yes, it’s possible! Join me.

Invest 90 minutes, $400.

You will take away a clarity and inspiration that are more real than anything you have heard before because it's not someone else's plan: it's all yours.

Choose to work with me ongoing? Then the investment is taken out of the coaching package.

Yup. That means this session is free.

((and nothing hidden: Create-Your-Biz-Mindest Coaching 8 weeks for $3200, actually 9 sessions when considering this foundational call!))


Still here? Not sure? I get it.


"If it's free, it's for me."

- Wendy, for many years


I got everyone's free crappy advice working in military medicine and community nonprofits. And nothing seemed to fit.


What I really needed was help figuring out what I really wanted.


I'm not living someone else's life or following in their footsteps.


Learn how to listen to yourself and create something that has never existed before: your unique life and business.


Create your own playbook.


Starting today.


Book your first session with Wendy now

Who is Wendy Schofer, MD?


Mom ❤️ Wife ❤️ Veteran

CEO, Coach Wendy, MD

Founder, Family in Focus & Host of Family in Focus with Wendy Schofer, MD (the Podcast)

Physician in Active Clinical Practice

Co-Author of: Thriving after Burnout and How Healers Heal

Board-Certified Pediatrician

Board-Certified Lifestyle Physician

Certified Life & Weight Coach (The Life Coach School)

Certified Health & Well-Being Coach (Wellcoaches), National Board Certified Health and Wellness Coach

Certified Neuro-Linguistic Programming Coach (Symbiosis)

Certified Feminist Coach (Kara Loewentheil)

Certified Trauma-Informed Professional Coach (Lodestar)

Contributor to nationwide coaching alliances including: Coaching for Institutions, Better Together, Physician Coaching Alliance

Invest in You Now

Real Physicians, Real Results...

"I signed up for a 12-session physician coaching program with Coach Wendy because I spent many hours after my clinics on charting and I needed that time back!  Part of me knew I must find a solution lest I burn out of my life and medicine soon.  Part of me didn't believe I could actually find a solution!  I always viewed myself as a procrastinator and thought I was doomed to always feel overwhelmed with poor time management. When I signed up, I couldn't imagine how coaching would actually change this!

Throughout our sessions, Wendy did not give me lectures or a plan of corrective action.  If she did, it would not have worked.  What she did was listen intently, point out another perspective, challenge me to reframe my thoughts, and every once in a while, would make an incredibly insightful observation about my progress.  

I did end up gaining insights and mindset shifts that not only helped me chart faster, but totally transformed the way I valued myself, my time, and my expertise as a physician. It started a complete mindset shift that also affected how I showed up in negotiating the terms of my job!  Now, I can see how the investment of money and time I put in coaching with Wendy has returned manyfold!  If you are considering signing up, don't wait, just do it!"

Dr. W, Physician/New-entrepreneur,Vermont

"I really didn’t think I would make progress. I didn’t have a conviction that this much could be improved. I tried all these years on my own and got nowhere. I knew coaching could do things for people, but I never imagined this life would be possible."

-Dr G, Midwest US

"Wendy has a very warm, friendly and comforting presence. She has an open mind and asks questions to stimulate introspective thoughts. Her smile and laugh are contagious!"

-Dr V, Physician/Artist, Virginia

"I'm back for more coaching with Wendy. In my first 12 weeks, I had such changes to my clinic. Actually, the changes were more to how I saw clinic. I stopped taking it home with me. I now enjoy it. I negotiated a raise and a promotion. I've created the practice I always wanted and now I'm making a business outside of medicine. I don't have to, I want to."

-Dr B, Physician/Medical Director, Illinois

What are you waiting for?!?


I'm ready to start today: click here!